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Blocking Social Media at Work
A common practice among many employers/organizations in the MENA region (as well as all over the world) is to block access to social media networking sites. Even with the emergence of the importance of...
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World Apocalypse without Facebook
Rumor has it hacker-activist group Anonymous will attempt to shut down Facebook on November 5, 2011, accusing the social network of invading users’ privacy – frightening! For couple of years now...
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Pinterest: An Advertiser’s Dream
With Pinterest picking up, Facebook setting the timeline feature permanent for the business pages and buying Instagram for a billion dollars, you can’t help wondering if social media is heading toward...
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We All Love a Lebanese Meme
What’s the fuss all about lately? Ever since the Lebanese Meme page has been created on Facebook end of February 2012, the online community has exploded with satirical views sharing memes that depict...
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Twitter Community in Lebanon
Twitter in Lebanon Did you participate in the 14th of January protest against rape? Did you attend the last event organized by Sarah’s bag “Behind the scenes”? Where did you get your invitation from?...
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6 Tips for Writing a Facebook Post with the Perfect Call to Action
Reaching potential customers while retaining current ones requires much more than just creating a Facebook profile. Constant work and improvement are necessary in order to build a community. In this...
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The New Facebook API: Graph Search
Users of Facebook will soon have a new search tool at their disposal: Graph Search feature will let those on Facebook go through photos, people, places, and business pages. You will be soon able to ask...
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The Social Media Awards – Beirut – First Edition
Recently, social media in Lebanon has witnessed a noticeable growth. There are more and more people on all the social media networks to the extent that it makes it a must for diverse entities like...
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What is Vine?
Vine is a separate iOS app from Twitter that lets users create short, 6-second videos that run on a loop (which could be irritating for some) and that can be shared on Vine itself, Twitter or even...
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Optimizing Facebook Pages for Facebook Search Graph
Facebook Graph Search is here. Is your page ready for it? To make sure that you benefit from it, you need to check the following: 1. Your Category and About Section Choose your category carefully as...
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Twitter Ads API
Twitter officially launched their Ads API recently allowing marketers to work with chosen partners (Adobe, HootSuite, Salesforce, SHIFT and TBG Digital) in order to manage Twitter Ad campaigns in a...
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Choose A Hashtag
The Hashtag (#), originally created by Twitter users to categorize tweets and mark keywords and topics, has become a very precious asset in modern marketing campaigns. Brands who haven’t invested the...
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Facebook Sponsored Stories to Be Eliminated in April 2014
According to a blog post, Facebook will be retiring Sponsored Story ads starting April 9, so you better hurry up if you’re looking to invest in one! Sponsored stories appear when a user’s Facebook...
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Building a Powerful Twitter Community with Influencers
Using Twitter to boost your company’s growth is about building a community of followers who relate to your industry and who will eventually develop a passion for your brand. Finding connectors, thought...
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Marketing with Twitter Chats
If you’re looking to widen your audience and generate leads, Twitter chats can be a strong tool to boost your marketing outcomes. Twitter chats are open and moderated conversations that use a...
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How Vines Can do Wonders for your Local Business
About a year ago, Twitter took social media by storm with the release of their video-sharing app Vines, on Android and iOS. Today, we show you how you can engage your consumers more efficiently with...
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EyeEm vs Instagram
As Instagram introduces paid advertising and is way beyond the 130 million users mark, EyeEm take their 10 million users as well as photo-sharing to another direction. 1 – The common points Both...
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How Eastline Marketing Accelerated the Largest Startup Conference in the Region
Last year, Banque Du Liban unveiled Circular 331, a new initiative that allows banks to use a $400,000,000 fund to act as investors for startups in Lebanon. In order to educate these young companies on...
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A new era begins for Facebook
As Facebook F8, the company’s annual developers’ conference, comes to an end, it’s time for us to go over the major changes the social network is bringing to the table. Messenger as a platform Arguably...
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